Marketing Research and Studies
Conducting specialized research and studies to guide the local market and government agencies with their requirements for goods, devices, equipment, technology, or any other materials, in a way that serves the supply and meets the requirements of those agencies and the local market.
Our Main Activities
- Conducting Market Research: Studying market size, promising sectors, and consumer behavior.
- Analyzing Government Requirements: Providing accurate data on the needs of ministries and official departments for equipment, devices, and technologies.
- Demand Forecasting: Determining future consumption volume and customer trends.
- Market Feasibility Studies: Evaluating the success prospects of products and services before launching them.
- Competitor Analysis: Studying market strategies and identifying opportunities and threats.
- Preparing Advisory Reports: Providing data-driven recommendations to decision-makers.
Objectives of the Marketing Research and Studies Branch
- Serving the local market by providing accurate studies on its changing needs.
- Supporting government agencies in making informed, data-driven purchasing decisions.
- Enhancing supply efficiency by linking suppliers to actual market needs.
- Reducing commercial risks by providing realistic forecasts and analyses.
- Contributing to economic development by providing a clear picture of Iraqi market trends.